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0°C → 100°C

  1. 0°C
    Make a project

    Give your game a name. You did it!

  2. 10°C
    Join Steamworks and pay $100

    Pay Steam's $100 entry fee. You get it back once your game earns $1,000.

  3. 20°C
    Identity, tax and bank

    Tell Steam who you are and where to send money. It takes 15–30 days, so do it first.

  4. 35°C
    Fill your brand kit

    Give Steamup your logo, your best picture and your colors.

  5. 50°C
    Make every image

    Steamup makes all the pictures Steam needs, at the right sizes.

  6. 60°C
    Write your store text

    Say in one sentence why your game is fun, then translate it.

  7. 70°C
    Screenshots

    Add at least 5 real pictures from your game.

  8. 80°C
    Check and submit for review

    Valve reviews your store page before it goes public. Submit at least 7 working days early.

  9. 90°C
    Coming Soon page live

    Show your game to the world so people can wishlist it. Keep it up at least 2 weeks.

  10. 100°C
    Release

    The water is boiling. Your game is out!

Numbers to remember

  • Steam Direct fee: $100, paid back once your game earns $1,000
  • At least 30 days between paying and releasing
  • Identity, tax and bank checks take 15–30 days
  • Store page and build reviews take 1–5 working days each; submit the store page 7 working days early
  • Your Coming Soon page must be up for at least 14 days

So start about 2 months before the day you want to release.

Does Steamup log into Steamworks for me?

No. Payment, identity, tax and bank details are always done by you in Steamworks. Steamup prepares your files and text and tells you what to do at each step.

What is Fuel?

Fuel is Steamup's credit. Each AI task (writing, translating, checking an image) burns a little Fuel. Size checks, rule checks and exports are free. If an AI task fails, the Fuel goes back automatically.

Can I upload the images straight to Steam?

Yes. Every image in the zip is the exact size Steam asks for, named after its slot, and CHECKLIST.md says where each one goes.

How current are the rules?

The Steam rules data was verified on 2026-10-27 and is reviewed every quarter.

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